The Past And The Present
12 Temmuz 2007
The Past and the Present
Christian Dior (1905-1957) was born in Normandy, France. At his parents’ insistence, he think political science. After military service and several years of indecision, he returned to Paris in 1935 and began his design career by selling sketches. His hat designs were initially more successful than his dress designs. But he concentrated on his dress designs and was hired by Robert Piguet in 1938. During the war, he served in the South of France, then returned again to Paris in 1941 and worked for Lucien Lelong, a much larger design house. In 1946, he was able to open his own house, backed by textile manufacturer Marcel Boussac.
For his first collection in 1947, he created the extremely popular “New Look”, which featured rounded shoulders, a cinched waist, and a very full skirt. Dior created an opulent clothing style which contrasted the severe living conditions of post-war France. After the war, he helped to re-establish Paris as the capital of world-fashion . Dior became the last great dictator of style in the 1950s. Each collection throughout this period had a theme - classic suits, ballerina-length skirts, the H-line in 1954, and A- and Y-lines in 1955.
Together with his partner Jaques Rouet, Dior was the pioneer for license agreements in the fashion business. Already in 1948, he decided to arrange licensed production of furs, socks, ties, perfumes, and clothing in regionally seperate production centers. Thus spreading the brand name quickly around the globe.
In 1953, he hired Yves Saint Laurent as an assistant. After Dior’s sudden death in October 1957 in Italy, Saint Laurent became head designer and introduced the trapeze dress in his first collection for the house. When Saint Laurent was called for military duty in 1960, Marc Bohan took over, remaining until Gianfranco Ferré became designer in 1989. Ferré is to be replaced by the end of 1996.
After much talk about possible successors of Ferré, it has been confirmed in October 1996, that John Galliano will take his place as chief designer for Dior. Galliano, known as the current enfant terrible of the fashion business was responsible for Givenchy for two seasons before switching to Dior. It is believed that Dior’s parent-company LVMH wants rejuvenate Dior’s appearence, hoping it will create an equally astonishing run on Dior products like Tom Ford created for Gucci. Indeed, Galliano’s appraoch to fashion resembles Dior’s intention when he started in 1947. In contrast to Chanel for example, Dior established a romantic and very feminine look, which emphasised luxury rather than comfort. Galliano, as Dior’s successor, creates an equally feminine style, blending today’s freedom of expression with the remember of past opulence.
Dior is a member of the Chambre Syndicale de la Haute Couture et du Prêt-á-Porter.
Biography Gianfranco Ferre’, the Italian style master known for his love of pure line, luxurious fabrics and vibrant color, designs ready-to-wear and accessories collections under his own name in addition to his work as artistic director of the House of Christian Dior in Paris. He is the master of one of the world’s most successful design empires, including Ferre boutiques around the world, men’s wear, fragrance, accessories, etc. Born in 1944 in Legnano, Ferre took an early interest in design and eventually enrolled in the Milan Polytechnic Institute where he earned a degree in architecture. But a consuming interest in fashion lead him to design a collection of jewelry and accessories which he envisioned as a middle ground between design objects and “props for living.” Soon Ferre was designing his first fashion collections bringing him instant recognition both from the press and from an exclusive group of fashionable, modern women. Ferre credits a trip to India early in his design career as the moment he grasped the oriental understanding of simplicity in line and color. In India Ferre learned the notion that purity is the goal of all good design. At the same time Ferre takes inspiration from his native Mediterranean spirit which allows him to indulge fanciful whims and celebrations of female beauty. Since joining Dior Ferre has adopted Paris as his second city, inspiring the designer with its sharp avant-garde spirit, its sense of exaggeration while remaining mindful of tradition. Ferre represents the freedom to create for the sake of creation, always inventive, whether responding to the needs of tradition or exploring the limits of his imagination, or simply revealing a passionate romanticism. He plies the form, the material with sense of rigor, tenacity and sheer delight. Ferre, the eternal creator, unfailingly inquisitive, remains ever on the alert. He loves travelling, observing, discovering, meeting people. First and foremost, Gianfranco Ferre loves life. This life which, in turn, has proven to be very fond of him.
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